The rise of the Metaverse has signalled to some farsighted entrepreneurs how important it is to connect creatives’ 3D, NFT, AR and VR products and experiences to those businesses in need of that expertise.
A Zoetermeer, the Netherlands-based startup founded in 2018 by Aryan Behzadi, ARize is one such example of the visionary acumen needed to succeed in the industry. Noticeably, ARize is the first Virtual Reality (VR) and Augmented Reality (AR) platform that empowers everyone to create, view their own augmented and virtual reality experience and share it with others around the world. The startup’s core focus, though, is to align its efforts on B2B retail and eCommerce brands by assisting them to create a 3D version of their products (using a community of content creators), while — at the same time — providing them ARize’s proprietary WebAR technology.
So why did ARize come up with this solution?
Well, the fact is the team realizes “creating and accessing high-quality immersive content is hard and expensive”, says ARize, according to the company’s whitepaper, and as the Metaverse is growing at an exponential rate, it feels closed and centralized ecosystems, no interoperability and limited monetization for creators as bottlenecks for the future development of the ecosystem.
Our platform has a unique ability to connect 3D creators to businesses, in order to create enhanced 3D experiences (through technology built around AR, VR, and virtual environments on the ARize platform framework) to be shared with their audiences effortlessly, across all devices available in the market, without having to download a specific App or integrate any special technology
Its solution comes in the form of Blockchain native worlds that level the playing field by making it an open and decentralized, user-controlled universe with planned interoperability and an increased potential for creator monetization, making it fair for everybody.
Most important in ARize’s story is the ARZ Token, “the fuel of ARize ecosystem”, which gives all the possibilities of the 3D NFT marketplace and serves as a token to access the streaming tech.
Aryan Behzadi is ARize’s Co-Founder and CEO. Prior to co-founding the startup, Behzadi began his career as a Java Programmer and Senior Software Architect. Later, he spent time as a startup mentor before founding IT solutions company, Keaton Technologies.
With backers and partners that include LVT Capital, Maven Capital, READY PLAYER ME, Decubate, and Infinity Pad, Behzadi and his team — made up of people from ten different countries across the globe — is creating its own destiny in Web3 and the Metaverse.
“Our unique 3D NFT marketplace connects 3D creators to businesses and provides businesses with state-of-the-art 3D streaming technology.”
— ARize’s Marketplace