Metafluence Dubai-based Platform Taking Influencer Marketing To The Next Level in The Metaverse


Metafluence Dubai-based Platform Taking Influencer Marketing To The Next Level in The Metaverse

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Social media influencers are some of the most famous people on the planet. Apart from Kim Kardashian, Cristiano Ronaldo and Kanye West — who are bonafide celebrities in their own right — there are also a lucky handful of people, not famous prior to opening their social media accounts on their respective platforms, who have managed to gain millions of followers.

Swedish YouTuber Felix Arvid Ulf Kjellberg, known online as PewDiePie, has some 108 million followers for his Let’s Play videos and comedic formatted videos and shows.

Charli D’Amelio, TikTok’s most-followed creator, has nearly 120 million followers who love her dancing.

However, we are now moving away from the traditional Web2 of the Internet and slowly shifting into the realm of the Metaverse and Web3, because it is in this world of gaming, Virtual Reality (VR), Augmented Reality (AR), and NFTs that influencers will find another home, another paradigm to explore and make their own.

Already making this happen is Metafluence (formerly Keepcoin), a platform set up in 2021 by Elvin Aziyev, Emin Vali and Vagif Abbasov to “connect influencers, brands and the audiences in the Metaverse.”

Based out of Dubai, in the United Arab Emirates, the founders of Metafluence realize that social media’s transition to the Metaverse is a great opportunity to develop an influencer-centric ecosystem, creating — in the process — what the Metafluence team calls “Metapreneurs”.


Metafluence is the only platform where influencers can share their lifestyle, engage with their audience, collect and trade digital artwork (NFTs), and collaborate with advertisers in the Metaverse.

The $METO is the native currency of Metafluence Ecosystem, a place where there are

• Metahuts: influencer homes to have personalized space for influencers in the Metaverse

• Metaclans: where micro-influencers can join forces to raise awareness for a common goal, event or campaign

• Metarooms: influencer rooms, inside the Metahuts to allow influencers to sell their NFTs

• Events: private influencer, clan and brand events to engage more with audiences and other influencers

Not to mention the ability to create and sell official digital collectibles (NFTs) to their audiences in the Metafluence Metaverse.

Elvin Aziyev is the CEO and the first of three co-founders of Metafluence.

Prior to setting up Metafluence, Aziyev was an Influencer Relations Manager and a Managing Partner at Keepface, a global influencer marketing platform offering a variety of influencer management tools that allow brands and agencies to work with the most relevant influencers to create engaging, native and selling content.

Aziyev obtained an MBA from the University of Tampere, Finland.

A Board Member, Co-Founder and Chief Marketing Officer at Metafluence, before his current startup Emin Vali was the Co-Founder and Chief Commercial Officer at Keepface, the Founder of full-stack marketing agency Uptime, as well as a Marketing Manager at such global companies as Danone and Colgate Palmolive.

Vali earned a BA in International Economics from the Azerbaijan State University of Economics.

Vagif Abbasov is Metafluence’s third Co-Founder and Chief Business Officer. A MarTech and digital marketing consultant with a background in technology, business, design and product development, as well as ten years of experience working with tech startups and digital marketing projects, Abbasov is a Co-Founder of Keepface and several other startups based out of Azerbaijan.

He received a Bachelor’s as an Engineer in Administrative Management from the Azerbaijan High Military School.

Metafluence is transforming influencer marketing, shifting the focus from Web2 to the new reality: the Metaverse, and a tokenized solution for the current challenges in commercialized influence.

James Dargan

James Dargan

James Dargan is a writer and researcher at The Metaverse Insider. His focus is on the QC startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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