RESS RELEASE — BARCELONA, July 21st, 2022 /TREACLE PR. The web2 and web3 worlds are constantly converging. Every day, we hear of new initiatives and projects helping to transition traditional web2 brands over to web3. And today is no exception. The famed football club Barcelona has partnered with BCN Visuals to produce Hollywood-worthy audiovisual NFTs that recreate the Iconic moment where Johan Cruyff scored his flying kick goal in 1973. The NFT, titled “IN A WAY, IMMORTAL,” will be auctioned at Sotheby’s in London without a reserve starting today and sold on July 29th. The buyer of such an exclusive NFT will acquire the digital asset and a series of VIP experiences with FC Barcelona. The Barcelona FC NFT will be the first in the club’s history to transition the brand into the web3 space.
Powered by the expert visual effects team at BSN Visuals, the NFT took over ten thousand hours to produce and was worked on by forty of the most talented CG and VFX artists on the planet. The NFT will be forty seconds long and accompanied by an original soundtrack played by a thirty-piece orchestra. For more information about the NFT and its auction, check out this website.
About Barcelona FC
FC Barcelona was founded in 1899 and is unique in many ways. The club is owned by its more than 140,000 members. Due to its very special personality, Barça is recognized as being ‘More than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent. All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet.
This mission is supported by such core principles as humility, effort, ambition, respect and teamwork, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 400 million fans on social media, being the sports club with the most followers on social networks.
About BCN Visuals
BCN Visuals is an innovation technology company and digital superstudio. The pioneers are best known for winning the best 2021 advertisement in Europe with The Walt Disney Company, creating Coca Cola iconic Christmas campaign in Times Square and internationally launching Playstation’s new game with cutting-edge technology. With headquarters in Barcelona and Los Angeles, as well as offices in New York and London, BCN Visuals creates immersive content experiences that blur the line between advertising and entertainment. BCN Visuals have generated billions of online earned media impressions for Netflix, Dior and Amazon Studios amongst many others.
The founders, Eric Sas and Alan Company, headlined the Forbes Magazine cover in 2021 and were listed as the 100 Most Creative People, as well as Top 30 under 30.