New Award Category
The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. First awarded back in 1984, MTV has become one of the first mainstream television channels to launch a “Best Metaverse Performance” category for its annual Video Music Awards show, it wrote in a press release last week.
New Generation of Artists
The award will highlight the achievements of a new generation of artists who see the Metaverse as a new possibility to gain traction and garner a whole load of new fans. The announcement comes after musical artists boasting the calibre of Dave Guetta, Snoop Dogg, Foo Fighters, and many others see the Metaverse as the next avenue for expanding their musical reach on the global scale, leveraging such technological innovations as virtual reality (VR), real-time 3D content, volumetric video, motion capturing (mocap), etc.
In a statement, an MTV spokesperson said:
“We saw the opportunity to highlight and honour some of the best, most impactful executions of this — and celebrate artists who have found creative ways to use these spaces — which led to the addition of [the] Best Metaverse Performance category this year”
MTV has already opened voting. The ceremony will reveal on the 28th of August the winner among nominated hit artists such as Twenty One Pilots, Ariana Grande, BTS, Justin Bieber, Charli XCX and Blackpink, who debuted their Metaverse concerts on Roblox, Fortnite, Minecraft, Wave, Roblox, and PUBG: Mobile, respectively.
With the advent of Web3 and metaverse technologies, Metaverse concerts have started to become a popular way for artists to expand their popularity. So far, some of the world’s largest platforms, including Decentraland, The Sandbox, Fortnite, Meta’s Horizon Worlds, Roblox, and others, have held these virtual events.
And the trend is inevitably set to continue.