Close this search box.

Automotive Giant Ford to Launch NFTs & Virtual Automobiles in The Metaverse

Downloadable Artwork

American car manufacturer Ford Motor Company is preparing for life in the Metaverse with its own offering of virtual automobiles and NFTs. According to a tweet from 7th September by Mike Kondoudis, a USPTO licensed trademark attorney, Ford has “already filed 19 trademark applications across its major car brands”, including Mustang, Bronco, Lincoln, Explorer, F-150 Lightning, and others. In USPTO documents filed by Ford on 2nd September, the Dearborn, Michigan-based car manufacturer is planning to create downloadable artwork, text, audio and video featuring its cars, SUVs, trucks and vans — all these will be authenticated by NFTs.

The trademark applications cover virtual cars, trucks, vans, SUVs and clothing for its brands and also cover a proposed online marketplace for NFTs.

Not The First

Ford, however, is not the first car manufacturer to get its feet wet in the Metaverse, with the Far East’s Nissan, Toyota and Hyundai having already announced plans to expand their business in the Metaverse. Luxury car brands Bentley, a subsidiary of Volkswagen AG, as well as Lamborghini, owned by the Volkswagen Group through its subsidiary Audi, have already issued their own NFT collections.

Ford has also disclosed plans for “downloadable virtual goods,” namely “computer programs” featuring vehicle parts and accessories and clothing for use in “online virtual worlds,” including online trade shows conducted in virtual reality and augmented reality, while another reported plan is to build a marketplace to promote the “digital artwork of others” through a website, along with “online retail store services featuring non-fungible tokens (NFTs) and digital collectibles.”

The news comes after Ford Executive Chairman Bill Ford and CEO Jim Farley announced in August the company was cutting 3,000 jobs in a bid to lower costs.

For more market insights, check out our latest metaverse news here.

The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

Picture of Jake Vikoren

Jake Vikoren

Company Speaker

Picture of Deep Prasad

Deep Prasad

Company Speaker

Picture of Araceli Venegas

Araceli Venegas

Company Speaker

James Dargan

James Dargan is a writer and researcher at The Metaverse Insider. His focus is on the QC startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

Share this article:

Keep track of everything going on in the Metaverse Technology Market.

In one place.

Related Articles

Join Our Newsletter