According to news on Inside World Football yesterday, Spain’s LaLiga, via StadioPlus, has teamed up with US blockchain and metaverse specialist Vegas City Limited to develop a joint project in the Decentraland metaverse, an open-source VR world built on the Ethereum Blockchain.
Vegas City, one of the largest districts within Decentraland, allows users to create, experience and monetize their content and applications.
LaLiga — Spain’s professional football league and a trailblazer in guiding football down the path of new opportunities in the era of Web3 — has licensed the use of intellectual and industrial property rights to StadioPlus for their commercial use in the Decentraland metaverse, to create a series of LaLiga-themed land parcels within the Vegas City district.
“We are very excited to work with LaLiga, StadioPlus and Decentraland to develop a football project that will surprise and offer new experiences to our audiences. We are tapping into Decentraland’s capabilities to deliver high-value, Web3-enabled content,” said James Ashton, CEO of Vegas City Limited.
Stephen Ibbotson, Head of Franchises and Licensing at LaLiga, said:
“For LaLiga it is essential to continue innovating in ways to offer the best of the competition to our fans, both on and off the pitch. This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.”
“StadioPlus is on a mission to be the bridge between the sports industry and the future. Therefore, we are delighted to have reached this agreement with LaLiga, with whom we have been working together for many months on the development and integration of the competition in Decentraland, and we are confident that we will provide a great experience for football fans and Web3 fans alike,” added Jon Fatelevich, CEO and Co-Founder of StadioPlus.
Learn more about Decentraland in our article: What’s Decentraland Metaverse, How It Works, and Much More!