Fifa, the international governing body of association football, beach football and futsal, has announced a multi-year partnership with Roblox. The partnership means the Fifa World virtual environment will be ready before the World Cup 2022, hosted by Qatar in the Middle East, allowing users to interact in social spaces, earn rewards and collect virtual items prior to and during the global sporting event.
The Roblox platform will also feature several collector challenges, games of skill, video content, and in-game events during the tournament.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, Fifa’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics,” said Romy Gai, Fifa Chief Business Officer.
A Broader Audience
“Fifa believes that such a multi-layered experience will result in a truly inclusive and fun gameplay — in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience,” Gai added.
While Christina Wootton, Vice President of Global Partnerships at Roblox, said: “We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With Fifa World, fans are able to come together to celebrate and express their fandom with one another, support their favourite teams, and get access to Fifa’s top sporting events year-round.”
This year’s Fifa World Cup, the 22nd in all, takes place from 20th November to 18th December and will see 32 teams compete in a tournament which will be watched by an estimated five billion people around the world.