As we move towards an exciting era of virtual worlds and digital connections, the Metaverse has gained immense popularity over the past year. This is primarily due to engaging Metaverse commercials that have been strategically designed to generate interest in the virtual realm. According to a report by McKinsey & Co, Metaverse advertising spending is projected to be between $144 billion to $206 billion by the year 2030. This important statistic indicates the rising interest in Metaverse Commercials amongst different businesses.
- Metaverse Commercials are the advertising that many brands use to advertise their concepts, products, and services in the virtual realm.
- More businesses are than ever before taking advantage of opportunities in Metaverse Advertising, including but not limited to Nike, Wendy’s, and Samsung.
- There are many popular commercials, including virtual reality and augmented reality-based, such as Metaverse commercials from Hyundai, Nike, Microsoft, IKEA: Place a Tree on It, etc.
- The future of Metaverse Commercials is also encouraging, as brands focus on providing immersive experiences through their advertisements.
What Are Metaverse Commercials?
Metaverse Commercials are ads that aim to help individuals understand the vast potential of the Metaverse and its applications. In addition, these commercials are designed to showcase new products and services within the virtual realm.
The concept of the Metaverse is incredibly unique, and thus these commercials have to be carefully developed to allow end users to visualize how alternate realities are pushing the boundaries of what we thought was possible.
Exciting technologies such as VR and AR are focused on providing immersive experiences; thus, Metaverse Commercials have to be immersive to depict these innovations’ exciting potential. As a result, many brands, such as Nike, Samsung, and Balenciaga, have spent millions of dollars on advertising to produce unique and mesmerizing content. We will discuss those examples in detail below.
What Companies Are Investing in Metaverse Commercials?
As the awareness around the Metaverse increases exponentially, many brands are stepping up to become a part of this digital revolution. As a result, we have begun to see these large companies investing in establishing their virtual presence through 3D world creation, designing virtual accessories and collectibles, and advertising to attract large audiences.
For example, Wendy’s is investing in commercials revolving around their new games within Fortnite. In addition, Nike has launched various digital collectibles and released videos regarding their Metaverse “Nikeland.”
Tech companies such as Samsung and Apple have also released commercials regarding virtual stores, AR capabilities, etc. In addition, Meta and Microsoft have invested heavily in promoting their VR and Mixed Reality headsets.
Other brands actively advertising through Metaverse Commercials include Louis Vuitton, Adidas, Ferrari, Burberry, The Walking Dead, and more.
14 Most Interesting Metaverse Commercials
As discussed, Metaverse Commercials are becoming popular daily, and there seems to be no end to the creativity of the brands you can see in their commercials. Here are 15 of the best commercials we’ve seen so far based on the Metaverse space:
The Hyundai Commercial for Mobility Adventure was one to remember. The commercial showed an area in Roblox exhibiting Hyundai Motor’s goods and potential mobility solutions, representing Hyundai’s private virtual world. Users may interact with one another in the communally used virtual environment, explore Hyundai’s mobility options, and personalize their avatars.
Hyundai Mobility Adventure, the first virtual experience created by a major automaker for Roblox, is geared toward young users who are comfortable exploring virtual environments. In addition, Hyundai Mobility Adventure builds enduring connections with fans by introducing them to Hyundai Motor’s products and potential mobility options.
Nike’s commercial regarding Nikeland has gained over 3.8 million views on YouTube. The commercial showcased Nike’s massive virtual world with different avatars interacting with each other and exploring Nike’s list of virtual creations.
Customers can also play interactive virtual sports games and try on different products virtually to make real-life purchases.
Their digital collection was made possible by the acquisition of RTFKT, a non-fungible token company that creates digital artifacts (like digital shoes) to combine culture and gaming. The partnership was announced through another Metaverse Commercial separately.
The purchase comes as Nike recently filed seven new trademark applications. Thus indicating its intention to make and market virtual Nike-branded shoes, clothes, and accessories for usage in virtual worlds.
Coca-Cola has partnered with various artists and celebrities to launch its virtual collection and has released several advertisements to announce its NFT collection.
In honor of International Friendship Day, Coca-Cola collaborated with Tafi to create virtual wearables for the company’s first-ever non-fungible token (NFT) collectibles. The package is designed as a “loot box” within the advertisement, and interactive gamified visuals made the promotion an instant success.
Coca-Cola also set up an auction on OpenSea for these NFT treasure boxes that contain digital clothing for use in the Decentraland virtual environment.
An innovative Coca-Cola Bubble Jacket Wearable, a Sound Visualizer, and a Friendship Card influenced by Coca-Cola collectibles from the 1940s are all included when the Coca-Cola Friendship Box, a reinvented version of Coca-highly Cola’s collector’s vending machine.
Wendy’s started an organic Meta strategy to advertise its burgers after the video game network Fortnite advertised a food-fight event between Team Pizza and Team Burger. Team Burger has freezers for its meat, but Wendy’s “isn’t doing frozen beef”!
Following this, Wendy’s made a character on Twitch, entered the game, and started trashing the burger freezers. Wendy demolished hamburger freezers for 9 hours while announcing the task on Twitter and urging players to participate. After the best players noticed, other players started to demolish refrigerators as well. The brand later released a commercial about their “fight against frozen beef,” which gained much traction on social media.
“The Metaverse is here, and it’s not just revolutionizing how we perceive the globe but how we interact in it – from the production line to the board room,” Microsoft CEO Satya Nadelia currently said on LinkedIn. Mesh for Microsoft Teams, which the firm unveiled in November 2021 at its Ignite conference, will support this ambition.
With MR applications, Mesh offers a digital overlay that enables presence and shared experiences from any location. So even if Microsoft’s most recent $69 billion offer to buy Activision-Blizzard isn’t strictly a play on the Metaverse, the two companies’ synergies are clear in a hybrid environment.
Microsoft’s Hololens2 is fully set to revolutionize the Mixed Reality space, and their Metaverse Commercial created a lot of excitement amongst industries since it showcased its different industrial applications.
Augmented Reality Metaverse Commercials
Below are some interesting Augmented Reality Commercials that you can find on the Metaverse and are the best examples of AR incorporation in the Metaverse advertising space.
IKEA: Place a Tree on It
Swedish furniture brand IKEA decided to create a unique Christmas Commercial using their previously installed augmented reality (AR) capabilities. In the same way, the IKEA Place app allows users to see furniture in real life; they wanted to demonstrate how consumers could preview Christmas trees from IKEA at home.
The commercial showed how mobile app users might turn on their cameras and view the surrounding area. They must then concentrate on the floor for the AR capabilities to recognize the area. They only needed to select the tree they want from IKEA’s selection and move it to the desired location for display. Users may see the trees from various angles and views using the interactive function, including potential decorations.
This Metaverse Commercial sparked tremendous interest in their AR app, despite being released a couple of years ago.
Pizza Hut: Augmented Reality Menu Experience
This famous Metaverse Commercial showed how Pizza Hut utilizes AR to generate fun experiences for families and friends. By installing the application, customers may access a family Trivia Challenge, peruse the immersive menu, and even place an order straight away from the application by scanning photos on pizza boxes and menus.
Apple AR Ad
Apple has always been widely known for releasing sophisticated commercial ads. However, their Metaverse Commercial for “Qualities of great AR experiences” was incredible. The ad showcased the different features of AR and how it can benefit users in real life. Simple, exuberant, and engaging ads like this are why Apple spearheads AR global adoption.
New Look: Augmented Reality Campaign UAE
This Metaverse Commercial provided a unique perspective on the fashion industry within the Middle East. One of the world’s most substantial smartphone penetration rates is in the United Arab Emirates. So the fast-fashion company New Look from the UK decided to seize this chance by creating the 1st Augmented Reality campaign for students in the Middle East.
To access exclusive deals and extra interactive material, such as “designing their own style” using New Look items, students may scan their New Look cards as part of the promotion. Approximately seven minutes spent in the application every session produced excellent engagement rates.
Burger King: Burn That Ad
Burger King came up with a great plan to figuratively burn their competitors in Brazil with the slogan, “After all, flame-grilled has always been superior.” They included a function in their software that lets users scan any competitor ad and use AR to burn it in the simulated environment.
You might be thinking, what was the goal of this promotion? By employing the function, customers not only get to enjoy themselves by crashing Burger King’s contest, but they also receive a free whopper. Engagement rates spiked massively as this Metaverse Commercial proved to be a great success.
Stunning Virtual Reality Metaverse Commercials
Below are some stunning Virtual Reality Commercials that you can find on the Metaverse and are the best examples of VR technology displayed for advertising in the Metaverse universe.
Dream Home Campaign
In August 2016, the professional advertising campaign “Dream house” was released in Switzerland. It was made by the advertising firm Bandara for the company Homegate.ch. The House & Garden sector is included in this digital campaign. The commercial displays dream homes the kids can visit through virtual reality devices and enjoy a new home.
The Power of Swimming
This business promotion with the slogan “The power of swimming” was released to allow users to experience swimming from a virtual reality perspective. It was developed by the marketing firm M&C Saatchi for the company E.ON. The Industrial and Agriculture industries are associated with this digital media campaign.
This Metaverse Commercial displayed a novel narrative format created especially for mobile and virtual reality. With these interactive, 360-degree tales, your phone is a window to the world around you. Your phone’s sensors make it possible for the story to be interactive. You may access mini-stories within the main plot by moving your phone to different areas. There are ten subplots, three possible outcomes, and more than 60 opportunities for you to choose how to proceed with the storyline. In December 2015, an expert campaign with the title “Special Delivery” was released in the UK.
Bucket List Experience
In a Stockholm hangar, the campaign employs VR to produce a five-dimensional experience that lets users, among other things, recharge on some of the world’s most stunning beaches, enjoy the greatest heli-skiing, and go on an African safari. The experience comprises five distinct VR experiences that are enhanced by specially made simulators and sensory elements like wind, scents, heat, and even a fake elephant trunk to heighten the sensation of realism. In Sweden, this business promotion with the slogan “Bucket List Experience” was released in September 2017. It was developed by the advertising firm King for the Lotto brand.
What is the Meaning of Metaverse Commercials?
As mentioned earlier, Meta Commercials are designed to help your brand/company promote itself within the digital space through interactive advertisements. Of course, we all know what traditional commercials are. It is another name for advertising where you share attributes about your product, service, brand, or company to get attention from potential clients. However, Meta Commercials take the concept a step further. By immersing end users in alternate realities to showcase the limitless possibilities that these technologies offer.
Metaverse Commercials revolve around the virtual world space with technologies such as AR, VR, MR, and other digital accessories such as non-fungible tokens, cryptocurrency, and more. The advertisements with which you can interact or the completely immersive commercials are classified as Metaverse Commercials. Here is an example so you can easily understand the meaning of Metaverse Commercials.
What Can We Expect from Metaverse Commercials?
As technologies are becoming more and more immersive, we expect these commercials to keep getting better. With millions of brands marketing globally, businesses are struggling to gain attention. With ads that revolve around utilizing or showcasing VR/AR, users are guaranteed to stop and appreciate the message behind the ad. In the future, we can also find many commercializing possibilities, out of which a few are listed below:
This is one of the most common futures of Metaverse commercials. As we see in real life, there are billboards, posters, signage, and others on buses. Such advertising can already be found in the virtual world through video games like NBA2K, FIFA, and GTA. Billboards, banners, posters, etc., are available in-game for the players to see while playing.
Immersive virtual experiences are what the Metaverse is all about, and we can expect more examples from brands when creating immersive Metaverse commercials. Interactive examples such as the #OpenYourSnapchat campaign showcase how AR billboards can help users interact with messaging through their smartphones.
The Metaverse is already popular for online concerts, meetings, etc. One of the biggest concerts held on the Metaverse platform was performed by Lil Nas X. It brought around thirty-three million or more people together in a single space virtually. All participants attended comfortably from their homes. With so many people gathered in one location, these digital events are paving the path for Metaverse commercials in the future.
The digital product known as NFTs or non-fungible tokens is also used by brands to advertise in the Metaverse. For example, Adidas partnered with Bored Ape Yacht Club to release its limited NFT Collection “Adidas Originals .” It was a massive success as it advertised and sold around $23 million of digital accessories. So, Metaverse commercials promoting NFT collections are also on the rise and beneficial for the future of Metaverse branding.
- Will the Metaverse have advertisements?
Termed “the future of social media,” the Metaverse offers an excellent space for brands to connect with their customers. With advertising space sold on billboards, virtual worlds, and virtual events, the Metaverse is already helping many businesses promote their products and services.
- What companies are investing in Metaverse Commercials?
Companies like Meta, Microsoft, Nike, Apple, and Samsung are investing in Metaverse Commercials to promote their products and services. These commercials help them harness the immersion capabilities of the latest VR and AR tech. The goal is to provide engaging experiences through their advertisements.
- Will we see more Metaverse Advertisements in the future?
The estimated projections for Metaverse advertisement spending are within the $144 billion to $206 billion range by 2030. This clearly shows that more and more businesses are looking to capitalize on the rising interest in the Metaverse.