What Is A Metaverse Event, And How Do You Create One?

person discussing while standing in front of a large screen in front of people inside dim-lighted room

The Metaverse offers an immersive space to hold events, socialize, shop, work, and much more. With the widespread adoption of AR and VR, more and more users are beginning to explore virtual worlds. This creates a perfect opportunity for individuals to host “metaverse events” to provide immersive experiences such as concerts, conferences, shows, festivals, and more.

For example, Decentraland’s Metaverse Fashion Week was attended by 108,000 people over the course of 5 days. The event featured large brands such as Dolce & Gabbana, Tommy Hilfiger, Esteé Lauder, and more. These 3D virtual events can be completely customized, as brands are not bound by physical constraints. The goal, as always, is to provide immersive, engaging experiences by leveraging emerging technologies.

Key Points

  • This article aims to provide a complete guide on Metaverse Events and how to create immersive Metaverse events.
  • Similar to real-life events, Metaverse events take place in the virtual realm, allowing users to share virtual “experiences” from all over the world.
  • To create a Metaverse event, select a virtual platform, customize the event, plan ways to promote, test the environment and find a reliable team to host and facilitate it for you.
  • There are many ways to market an event in the Metaverse, such as through social media, partnering with marketing experts like the Metaverse Insider and promoting using virtual billboards, and much more.
  • Metaverse Events have many benefits: saving overhead costs, more audience interaction, customization flexibility, obtaining measurable analytics, and much more.

What is A Metaverse Event?

Metaverse events refer to 3D virtual events held within simulated reality. Users can attend these events using VR headsets to obtain complete immersion. People can participate worldwide, and event organizers have complete control over every aspect of the event experience. They can customize the environment using 3D designs, provide incredibly engaging experiences, and much more.

These events offer an excellent opportunity for businesses to promote their products by interacting with their customers in the virtual realm. Since the Metaverse is destined to be the future of social media, it is the perfect place to connect with large audiences. 

Participants can join from anywhere as long as they have access to an internet connection. While a VR headset is not required to attend a Metaverse event, it is highly recommended to use one to get the full experience. 

Platforms such as Altspace VR are well known for hosting vibrant Metaverse events such as concerts, live shows, and more. Artists such as Ariana Grande, Marshmello, and Travis Scott have also performed within the virtual realm, with thousands of fans attending these Metaverse events from various locations.

The virtual realm is also perfect for brand launch events, virtual seminars, trade shows, live performances, and much more!

How Do You Create a Metaverse Event?

There are several considerations to keep in mind when planning a Metaverse event, such as selecting the right platform, determining the desired outcome, partnering with the right development team, and much more. The Metaverse offers limitless opportunities to customize the event to ensure that it resonates with the desired target audience.

Here are five things that you need to keep in mind while hosting and creating a Metaverse event:

  • Establish Your Goal

The first step of creating any event, whether it is an event in the physical world or the Metaverse, is to establish a goal. Without a clearly defined plan, you will be unable to reach your desired objectives. 

The event’s goal could be to create more awareness about your products and services, monetize creations, etc. Think about your target audience to plan what type of event might resonate with them the most. For example, a gamified competition might be the perfect event for you if you’re planning to generate awareness amongst a young target audience. Design a proper event theme and format while finalizing the schedule to begin shortlisting what you need for your event.

  • Select a Metaverse Platform

Each Metaverse platform has its list of pros and cons. Carefully evaluate where your target audience would be most comfortable joining. Selecting an unpopular platform with many glitches could ruin your Metaverse event.

As mentioned previously, platforms such as EventsX and Altspace VR offer various tools to set up events. Users can select predesigned event templates or customize their virtual worlds from scratch if they want a more personalized event. A reliable 3D developer would also be required to develop the 3D environment according to your needs.

Some experiences can be complicated, such as creating gamified user experiences compared to smaller events. It is essential to shortlist a platform that offers easy-to-use tools to create customized environments.

  • Shortlist A Metaverse Event Creation and Management Team

Finding a reliable team can be daunting, but having the right individuals to rely on to create and manage your Metaverse event is essential. The team comprises 3D developers, social media marketers, influencers, virtual event managers, and more. 

Look for teams that have plenty of prior experience in creating Metaverse events. Ask for earlier examples of their work and carefully evaluate their pricing to see what is feasible for your needs. Several companies offer event creation services. However, it might be worthwhile to establish an in-house team if you’re planning on hosting multiple Metaverse events over time.

The Metaverse Insider has recently established such a team to help build events for clients in the metaverse. Such an approach leverages marketing and developmental strategies to deliver breathtaking metaverse experiences.

  • Create Guidelines for Attendees

Gathering and preparing your attendees is essential for creating a successful Metaverse Event. Every event needs an audience but simply going and attending an event in the physical world is different than attending an event in the virtual world. For example, sometimes attendees have to join a new platform that they might be unfamiliar with, so make sure there are guidelines to help them get the full event experience. Moreover, you can let your audience navigate through the virtual venue before the event or provide virtual 3D tours so that they can get accustomed to different parts of the venue and enjoy it before the event starts.

  • Promote Your Metaverse Event

Now that you’ve done all the basic groundwork, the next step is to begin promoting your event to your target audience. To make a Metaverse event successful, you need to generate enough traction to convince individuals to attend your event. 

You can begin promoting through different social media channels by sharing details about the event and listing various benefits of attending. The content has to be very engaging to capture the attention of the potential attendees.

Event managers can also utilize existing metaverse marketing specialists like the Metaverse Insider to generate interest in the event. This gives them access to massive interested audiences that are familiar with the Metaverse!

  • Plan Ways to Connect with The Audience Through Metaverse

Many attendees do not stay engaged in long events in the physical world, so keeping them engaged in the virtual world can be much more challenging. The Metaverse offers numerous options to maximize engagement through different interactive environments with other venues. Host live polls throughout the event and provide rewards for attendees, participants, and more. This would enable event managers to connect with their audience in real time and incentivize them to participate actively!

Top 5 Ways to Market Your Metaverse Events

Now that you’ve learned how to create your event let’s discuss what strategies you can adopt to market your Metaverse Event. 

  • Marketing On Social Media

Social media offers a variety of opportunities for individuals to market their Metaverse events. Event managers can organically generate interest through customized interactive content or look into paid ads, collaborations with influencers, etc. 

black iphone 4 on brown wooden table

Create an ideal customer profile, brainstorm ways to reach your ideal event attendee, and create content that resonates with your target audience. Obtaining brand exposure and generating interest in participating in the event can be tricky, which is why it is advised to partner with experts like the Metaverse Insider to get the best results out of your marketing efforts. 

  • Provide NFT Rewards

Another effective way to generate interest around your Metaverse event is to provide unique NFT rewards to participate in the event. As interest in digital assets and collectibles is increasing exponentially, creating a unique NFT collection can help drive individuals to attend the event.

For example, Gucci hosted their “Gucci Garden” in 2021, where users could walk through a unique experience to view unique collections. After completing the tour, their avatar would receive a free Gucci digital NFT collectible that their avatar could wear. 

You can even create private NFT collections that give access to private VIP lounges or behind-the-scenes access to generate more interest in the event.

  • Exploring Gamification

The Metaverse concept primarily revolves around gamifying virtual experiences to maximize interactivity within the virtual realm. Gaming provides an unrivaled thrill, and your Metaverse marketing approach may also incorporate some of that same excitement.

Creating miniature games within the Metaverse to engage your customers is among the most successful Metaverse marketing strategies you should consider. You may employ a variety of Metaverse games to keep your visitors interested, whether you run a fashion business, a sports company, or anything else.

Creating a competitive atmosphere can incentivize participants to be more involved in earning rewards, gaming tokens, brand products, and much more.

  • Creating Immersive Environments

Your marketing efforts for the Metaverse shouldn’t be restricted to pre-set situations. You may create incredibly interactive environments in advance for your customers to explore ahead of the venue. Or, you can provide virtual 3D tours for them to feel comfortable with the space beforehand.

Another great idea could be to host a pre-launch party before the event to allow participants to interact with each other and familiarize themselves with the space. This can attract a sizable audience, boost your company’s visibility, and increase revenue.

  • Exploring Partnerships

By partnering with big players in the Metaverse space, such as influencers, you can utilize their platforms to promote your event. Since these individuals/companies already have large followers, you can quickly spread the word about your event. You can even invite certain influential speakers/performers to your event to help generate interest in your products and services.

For example, you can host a concert during your event to ensure maximum engagement. Significant Metaverse events, such as fashion weeks, have numerous celebrities performing during the event. 

The Benefits of Creating Metaverse Events

Metaverse Events offer a lot of benefits, including cost savings and more. So, here are a few of the reasons why you should create and host a Metaverse Event.

Saving Costs

Digital event platforms are already helping businesses save significant cash worldwide. A business may save money by choosing digital events in the Metaverse in the fields of staff, venue, setup and takedown, hotels, food, and travel expenditures. The platforms also provide prebuilt event templates that can help save on development costs and speed up your event creation process immensely.

Incredibly Creative Experiences

There are no limits to what you would like to achieve. Metaverse Events are far more engaging than 2D experiences and can be customized according to your needs. You can take your attendees on a journey, provide exclusive rewards, uniquely promote your products, generate hype for upcoming collections, and more.

Global Presence

Using the Metaverse, you can reach a global audience since attendees can attend from anywhere using their VR headsets, provided they have an internet connection. This can aid in overcoming geographic constraints for both your business and your guests. Thus, by targeting a global audience, you can generate much more interest and obtain many attendees. 

Flexibility

As a company, you have a lot of creative freedom when it comes to how you announce your event. You can have live, immersive sessions or pre-recorded ones, as well as guest speakers and other options, whether you’re hosting a team meeting, a sales launch, or anything else.

Easier to Gather Analytics

In the Metaverse, companies can track a variety of indicators linked to their digital events and obtain highly accurate insights into how well they are performing. When holding digital events, you may gather data on your participants, like when they signed in, from where they signed in, how many people attended, how many interactions there were, which sessions clicked with them the most, and more.

Loved what you’ve read above? Do you want to create your own metaverse event, or are you looking to market one? If that’s a yes to one or more of the above, then make sure to check out our Metaverse Events page, where we develop full-suite enterprise-driven metaverse events backed by intelligence-driven marketing. 

FAQs

  • What are the benefits of creating Metaverse Events?

A Metaverse event can help businesses reach a global audience for a significantly reduced cost. Each aspect of the event can be customized, and businesses can create engaging environments to provide interactive experiences.

  • What can be the impact of Metaverse Events on the events industry?

As we slowly transition to an era of digital experiences, several virtual event management companies and platforms have been created to facilitate this new requirement. Event planners must collaborate with 3D developers, marketing experts, and more to create Metaverse events successfully.

  • Are Metaverse Events the future of the events industry?

Yes! The events industry is set to improve and break all the bridges and boundaries with the help of virtual and augmented reality. 

References

Top 8 metaverse events in 2022 (techtarget.com)

What Are Metaverse Events?- Ideas And Best Practice (taggbox.com)

A 5 Step Guide to Hosting Events in the Metaverse (virbela.com)

A Detailed Guide For Hosting Events in the Metaverse [2022] (metamktgagency.com)

Metaverse Events: Ultimate Guide [2022] (party.space)

6 Best Metaverse Marketing Techniques to Adopt in 2022 (ppchero.com)

Metaverse Marketing- The Journey to the Future of Interactive Media. (altametrics.com)

How The Metaverse Can Revolutionize Marketing (jimintriglia.com)

Metaverse events are here, so what are the benefits? – Avatar Based Virtual Platform (next meet.live)

Key Benefits of Events in the Metaverse | HoloFair by Outreal XR

Metaverse for the Event Industry: Meaning and Benefits | Program-Ace

Top Ten Reasons to Host a Metaverse Event in 2022 – MootUp

A Marketer’s Guide to the Metaverse (neilpatel.com)

“Metaverse” and its impact on the Events Industry (floor.bz)

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