Marks & Spencer Pilots Zyler Virtual Try-On Technology

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Marks & Spencer Pilots Zyler Virtual Try-On Technology

Insider Brief

  • Marks & Spencer has partnered with AR provider Zyler
  • Zyler’s technology delivers in-store virtual experiences for consumers
  • Currently, the technology has been piloted across two branches

Experience for fashion brand Jaeger was added to two UK M&S stores

January 10, 2023, London: UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger.

The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

Marks & Spencer pilots Zyler virtual try-on technology

CEO of Zyler, Alexander Berend, describes the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”. He adds, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience.”

M&S Jaeger Zyler virtual try-on
Zyler CEO, Alexander Berend

You can contact or visit for more information about Zyler’s virtual try-on offerings.

Notes to editors

Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps. Zyler was created by Anthropics Technology, an AI technology solutions company based in London, UK. Further details can be found at:

Contact Information

Anthropics Technology

Jack Boreham

Jack Boreham

Jack Boreham is the editorial director and account executive at the Metaverse Insider: the leading metaverse publication globally. Jack has been at the forefront of the platform's growth as a metaverse specialist -writing and advising projects in the Metaverse space for over two years.

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