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Lego and Epic Games Join Forces to Create a Virtual World in the Metaverse

white and black lego toy

The well-known toy firm Lego and Epic Games, the designers of the hugely well-liked game Fortnite, have forged an interesting new alliance. The collaboration intends to provide a virtual environment where players will have access to Lego products in the metaverse.

Players can interact with each other and digital things in the metaverse, a virtual world that combines physical and virtual reality. As part of their ongoing efforts to innovate its brand and develop fresh experiences for its customers, Lego is now significantly expanding into the gaming and digital play industries with this new cooperation.

The collaboration between Epic Games and Lego is anticipated to unite two cutting-edge businesses renowned for their inventiveness and love for innovation. By fusing real-world activities with the digital realm, the cooperation hopes to elevate the lego experience.

The collaboration with Epic Games is a significant step for Lego as it broadens its appeal beyond conventional physical play and into the metaverse. With this partnership, Lego is giving their customers access to a whole new universe of opportunities, including the ability to engage with other players in a virtual world and access their products virtually.

The collaboration between Lego and Epic Games is a big development for gaming and the metaverse in the future. This cooperation is a smart strategic decision for both businesses, given the growth of virtual reality and the rising need for digital experiences. The partnership is anticipated to spur industry innovation while opening up intriguing new prospects for players, designers, and content producers.

The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

Jake Vikoren

Jake Vikoren

Company Speaker

Deep Prasad

Deep Prasad

Company Speaker

Araceli Venegas

Araceli Venegas

Company Speaker

Jack Boreham

Jack Boreham is the editorial director and account executive at the Metaverse Insider: the leading metaverse publication globally. Jack has been at the forefront of the platform's growth as a metaverse specialist -writing and advising projects in the Metaverse space for over two years. [email protected]

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The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

Jake Vikoren

Jake Vikoren

Company Speaker

Deep Prasad

Deep Prasad

Company Speaker

Araceli Venegas

Araceli Venegas

Company Speaker

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