In November 2022, Adidas unveiled its highly-anticipated virtual gear collection as part of its community-based Metaverse strategy. The Adidas Metaverse series consists of 8 unique wearables (with multiple variations) that owners of Bored Ape Yacht Club, Mutant Ape Yacht Club, Metahero, and more could utilize.
This unique line of products combines the latest in technology and design to create an immersive, futuristic experience you will want to experience. From digital sneakers to apparel, the Adidas Metaverse collection is taking the fashion world by storm. So, sit back, relax, and prepare to enter a new fashion era with the Adidas Metaverse.
What Is the Adidas Metaverse?
With several companies working on entering the Metaverse, Adidas has opted for a consumer-centric, product-based approach to connect with their customers virtually. To capitalize on the burgeoning market for digital assets, the company has also introduced its NFTs.
Adidas first ventured into the Metaverse in February 2021, and the company has made steady progress since then. The brand released its first NFT drop in collaboration with Bored Ape Yacht Club, Gmoney, and the PUNKS comic team. These NFTs, appropriately titled “Into the Metaverse,” went on sale on December 17 and gave owners first access to various Adidas Originals events, merchandise, and more.
Passes to virtual experiences and wearables are becoming increasingly valuable as the Metaverse expands. Adidas NFTs function as a “key” to a virtual world, granting owners access to various features and benefits such as collaborative products, virtual wearables for virtual worlds, and more. The tangible items include sweatshirts, tracksuits, and Gmoney’s signature orange beanie, all of which feature the logos of the three partners mentioned above.
The collaboration was highly successful, with Adidas generating over $22 million. The company also purchased a Bored Ape NFT called Indigo Hertz, featured in their recent World Cup advertisements. This action demonstrates the company’s dedication to the Metaverse and its understanding of the significance of NFTs in it.
It’ll be interesting to see how Adidas expands its presence in the Metaverse as the company continues pushing boundaries and developing new ideas. Their recent virtual wearable collection will also be featured in Decentraland’s Metaverse Fashion Week. Holders of these virtual wearables will receive 3D digital twins, allowing them to wear them in Decentraland.
If you’re eager to explore the exciting world of metaverses, take a look at our insightful article that outlines the best out there.
How Long Is Adidas in the Metaverse Game?
Adidas, one of the most well-known sports/fashion brands, released its first NFT collection in 2021 by collaborating with BAYC, Gmoney, and Punks. We’ve now seen glimpses of the company’s long-term vision for the Metaverse with their new virtual wearable releases, investments in Sandbox, and more!
Adidas has established a group to develop new Metaverse-based initiatives to ensure a long-term strategy. Erika Wykes-Sneyd, Vice President of Global Marketing and Communications for Adidas Originals, leads the Adidas Metaverse task force.
The company also purchased land in the Sandbox Metaverse, terming it adiVerse – sparking rumors of the company building an interactive virtual environment featuring exciting games and Adidas digital products, but there has yet to progress.
Their recent product launch for virtual wearables also indicates their growing interest in digital avatar-based products. We also expect to see a lot more hype around the product line after it has been featured on Decentraland’s Metaverse Fashion Week.
It will be fascinating to see how Adidas and other large corporations innovate to stay ahead of the curve as the Metaverse develops and expands.
Top 8 Adidas Virtual Products
Adidas has made strides in the digital fashion revolution by establishing a presence in the Metaverse through collaborations with designers, tech partners, and creators to release several NFTs. In this article section, we’ll review Adidas’ journey in the Metaverse and highlight the top products from their latest collection.
Let’s explore these eight exciting items (with their variations) from the Adidas Virtual gear collection.
The Bored Ape Yacht Club (BAYC) archive has released a vintage sweatshirt inspired by the well-known DMT trait. The distinctive combination of bright-colored synthetic swamp fur and all-seeing ape eyes will undoubtedly turn heads and capture the attention of others as you travel through the Metaverse. The outfit’s secret superpower is the ability to control minds and telekinesis.
Crafted with state-of-the-art tech from 2172 and cut from the cloth of 1972, the c2172 is a classic blend of the past, present, and future. Adidas’ rich history inspires its sleek and chic design.
With its Time Minute Collection boost, you can manipulate time to your advantage with a +30 boost. Plus, with its Ultraviolet Absorption boost, you can easily explore the virtual world, with a +20 increase in protection against harmful UV rays.
In a world where virtual experiences are becoming increasingly prevalent, the c2172 is a virtual gear that stands out from the crowd. It is available in three variations, i.e., Dune, Slime, and Energy Blue.
More aligned with their sports aesthetic, the NeoBon is designed with a traditional football herringbone pattern. It combines classic everlasting aesthetics with futuristic technology to create a light-speed connection to the Metaverse.
The materials used in the Neoboom are engineered to pass electric impulses at the highest possible speeds, resulting in unparalleled performance. This virtual gear product boasts the most boosts, with five unique features: light projective wave surfing, electromagnetic force fields, a high-speed semiconductor, an unbreakable exoskeleton, and unlimited energy. You can find this product in two variations, i.e., Incandescent Pink and Bolt from The Blue.
4. Space Crystal
The Space Crystal is a virtual gear product that embodies the perfect fusion of mystery and superhuman capabilities. This literal rock garment is an uncut gem, forged naturally within an alternate realm, and is believed to contain a rare key clouded in secrecy.
Only the chosen one who discovers the absolute truth of the Space Crystal can unlock its full potential. This virtual gear product has a key inside, sure to unlock incredible new features in the future, which is probably why this item is much more expensive than the others in this list.
The Space Crystal also has impressive boosts, including gamma rays, mind control, infrared and thermal vision, metamorphosis, and tissue regeneration. These abilities make the Space Crystal a must-have relic in the Metaverse, providing users with unparalleled powers that were once thought impossible. This product is available in two variations, i.e., Celestine and Celestine II.
One of the most expensive items in this collection, the Gmoney jacket is the perfect representation of 100% Gmoney glow. This jacket is more than just an accessory; it’s an expression of fashion that offers users a wealth of experience, objects, and statements. Created by a true master of style, the GM Puffer guarantees bragging rights within the Metaverse.
One of the best features of the GM Puffer is its auto-tune capabilities, allowing users to fine-tune their fashion statements to the perfect pitch. This virtual gear product also has infinite swag, ensuring users always stand out in the Metaverse.
This virtual gear product will definitely turn heads in the Metaverse with its auto-tune capabilities, infinite swag, and thermoregulation boosts and we do expect it to be featured during the Metaverse Fashion Week later this month.
6. Punk’s comic
Punk’s Comic Courtney’s Original Punks Leather Jacket is a virtual gear product that has been reimagined for the year 2172. The jacket matches the “comic” theme with messages across the front and back, such as “Mad Clown, Sad Clown,” and more. Courtney’s jacket is ready to traverse the Metaverse with its unique blend of digital leather and optical fibers.
The sleeves are adorned with the characteristic Adidas three stripes. Besides being a stylish addition to any outfit, this jacket has valuable enhancements.
The three powerful boosts that come with the Punk’s Comic Courtney’s Original Punks Leather Jacket are d-gen immunity, hyperkinetic sandblast, and mechanical manipulation. With these boosts, users can harness incredible abilities that were once thought impossible.
7. Wall runner
Just by glancing at it, you’ll be able to marvel at the unique approach to design for this unique item. Crafted from Adidas Originals’ iconic trefoil material, this comfortable virtual gear aims to give the feeling of virtual hugs with your favorite Teddy bear and more.
This design has an element of nostalgia; you can view the iconic Adidas three leaves that represent the three continents where Adidas products were sold in 1972. However, since then, the Adidas community has expanded to every corner of the world. Therefore, the numerous (infinite) trefoils on the Wall Runner represent the eternal nature of the community in the Metaverse. You can find three variations of this product, i.e., SL ’72 Cush, Solar Lime Cush, and Disco Orange Cush.
8. P.F.D- Personal Flotation Device
The PFD from Adidas is an evolution of the traditional life vest with a modern aesthetic twist. It features the iconic three stripes that Adidas is known for, which can be seen even when the vest is inflated.
The vest also comes with a meta twist, which elevates its functionality. Users can inflate the vest, allowing them to float above the virtual world’s floor, away from annoying obstacles such as rug pulls and more.
The PFD from Adidas is not only stylish but also serves as a virtual lifesaver. It is a must-have for anyone exploring the Metaverse, providing safety and peace of mind. The product is designed for virtual reality environments and is a unique addition to Adidas’s Virtual Gear line. This product is available in three variations, i.e., Fire Red, Desert Sand, and Neon Green.
Adidas’s Metaverse Fashion Week Debut (MFW-23)
The virtual reality platform Decentraland has announced that Metaverse Fashion Week (MVFW) 2023 will occur from March 28 to 31. The event aims to honor virtual clothing outlets and user-created fashion experiences.
One of the participants in the MVFW event is Adidas, which will be showcasing its Virtual Gear digital fashion collection. To use their Virtual Gear item in the virtual environment of Decentraland, NFT holders will be granted a customized 3D model of their item.
The collaboration between Adidas and Decentraland aims to bring an exclusive, community-focused experience to ITM holders and Decentraland users alike. As a bonus, Adidas’ Virtual Gear NFT will finally be a reality in Decentraland owing to the platform’s innovative Linked Wearable functionality. This feature allows users to wear their Virtual Gear NFTs in the virtual world of Decentraland.
You may also like:
- Will Apple Metaverse Become the New Meta in 2023?
- A Closer Look At the Google Metaverse [2022 Review]
- A Complete Guide to The Sandbox Metaverse 
- What is Metaverse? Guide into the Future of Digital Reality
Adidas: Into the Metaverse
This NFT project marked Adidas’s entry into the Metaverse. It was one of the most successful NFT drops, with over 30,000 NFTs sold within minutes of launch.
Adidas Originals, Bored Ape Yacht Club, Gmoney, and PUNKS Comic collaborated on this one-of-a-kind Into the Metaverse NFT digital collectible. These NFTs grant their owners access to real-world and Metaverse goods and locations.
Since consumers are still very interested in the future and the physical usefulness of NFTs, they are willing to pay a premium to obtain one. The future of Adidas is unknown, but Indigo Hertz, the Adidas Originals ape representative at BAYC, has hinted that the company will expand and diversify its online and offline product offerings.
The PUNKS Comic #2-inspired graphic sweatshirt, the legendary orange beanie worn by Gmoney, and the iconic Adicolor Firebird tracksuit are all available within the Adidas Originals collection.
Around 24,000 holders were moved to phase 2 of the project, with physical merch being shipped out, and holders were also provided access to the PFP styling tool. The company has also built an AR lens to allow holders to customize their drip in augmented reality.
Where Can You Buy Adidas Metaverse Wearables?
Collector demand for the “Into the Metaverse” NFT set was so strong that all tangible goods were gone before Phase 2 ended. Those who could not obtain merchandise can still purchase ITM NFTs on secondary marketplaces for more rewards.
In addition to the ITM NFTs, Adidas offers Virtual Gear NFTs, which provide holders with an interoperable digital wearable. These wearable electronics enable unprecedented levels of personalization and customization, and you can use them in a wide range of virtual and Metaverse environments.
Even though the phase 1 collection has sold out, the ITM and Virtual Gear NFTs are still available in secondary markets. It is essential only to purchase these NFTs from authentic marketplaces such as OpenSea.
For the newly launched virtual wearables, users can visit adidas.com/metaverse and select an NFT they’d like, and they will be redirected to OpenSea to complete the purchase. To complete the transaction, users will need to connect their wallets to the marketplace, and the marketplace will mint the NFT onto their wallet after the transaction is complete.
What Does The Future Hold for Adidas in Metaverse?
Adidas’s unique entry strategy has helped establish a strong presence in the virtual realm. The company has always been on the cutting edge of sports and fashion, so it is no surprise that it is now pushing boundaries in the Metaverse.
Adidas’s future is bright, with the company continuing to grow its presence in the virtual world. One of the most exciting developments is establishing a new creative studio committed to developing strategy, product and technology, collaborations, and creative roles. This studio will be critical in determining Adidas’s future in the Metaverse, enabling the company to continue producing new consumer experiences.
Adidas will also establish a council in Q1 to serve as a sounding board for the brand’s ambitious objectives. The council will bring together professionals from many industries to provide insight and advice on how the brand may prosper in the Metaverse.
- Adidas has launched a series of NFT virtual wearables called “Virtual Gear,” including a collection of blockchain-based virtual items known as non-fungible tokens or NFTs.
- Their NFTs function as a key to a virtual world, granting owners access to various features and benefits, such as collaborative products and virtual wearables for use in blockchain-based gaming environments and in-game experiences.
- Other Adidas Metaverse products include their “Into the Metaverse Collection,” their avatar creation platform, and more.
- Erika Wykes-Sneyd, Vice President of Global Marketing and Communications for Adidas Originals, leads the Adidas Metaverse task force to ensure a long-term growth strategy.
- Adidas has also indicated its interest in the Metaverse by investing in The Sandbox.
- The brand’s virtual collection represents a concept of clothing that you can wear regardless of time or place, a diverse community, and a unique opportunity to imagine and rethink the brand’s representation in augmented and virtual reality.
In conclusion, we expect to see many exciting products and developments in the upcoming years, with the brand continuing to innovate and create new customer experiences. Adidas has positioned itself well to continue making waves in the Metaverse, shaping the future of fashion and technology by establishing a new creative studio and launching a PFP collection.
Q1. What products has Adidas released for the Metaverse so far?
Adidas has released eight unique virtual gear items (16 in total, including variations) and “Into the Metaverse” NFT collection. The company has also released an AI avatar-creation platform called Ozworld.
Q2. Where can you buy Adidas Metaverse products?
You can buy their current collection by visiting adidas.com/metaverse. Once you select a product, you will be redirected to OpenSea to complete the transaction.
Q3. Was the “Into the Metaverse” collection successful?
Yes, Adidas and its partners netted around $22 million as they sold all 30,000 NFTs within minutes.