DAMAC’s newly launched initiative, D-Labs, is aiming to establish a presence in the metaverse. With a substantial investment of up to $100 million, the project intends to provide a range of services across the DAMAC Group, such as virtual residences, digital properties, and other offerings relevant to the metaverse landscape. Leading this endeavor is Ali Sajwani, who serves as both the CEO of D-Labs and the DAMAC General Manager.
LinkedIn profiles D-Labs as a hub for ambitious endeavors, driven by its mission to become a pivotal force in generating and nurturing groundbreaking metaverse platforms within the region. This venture is a key component of DAMAC’s strategy to expand into the metaverse, which represents a virtual domain where individuals can engage with one another and digital objects within a three-dimensional environment. The metaverse is widely anticipated as a transformative trend in the technology sector, prompting various companies to invest significantly in it. DAMAC’s real estate arm has already been offering virtual reality (VR) and augmented reality (AR) experiences to its clientele, and D-Labs is poised to elevate these offerings.
D-Labs’ core focus lies in conceiving novel products and services tailor-made for the metaverse. This encompasses virtual residences, digital property, and other relevant solutions. Additionally, the division will be involved in incubating innovative platforms within the metaverse, ranging from virtual reality games to social media avenues. Backed by a substantial investment of $100 million, D-Labs is positioned to emerge as a significant player in the metaverse industry, with the potential to influence the trajectory of this nascent technology.
