The much-anticipated mixed reality headset collaboration between Qualcomm, Samsung, and Google is rumoured to emerge in late 2024 according to rumours. However, this extended timeline positions its debut after the early release of the Apple Vision Pro, anticipated to redefine the immersive technology landscape and potentially overshadow its competitors.
Enthusiasts eagerly await the combined expertise of Qualcomm, Samsung, and Google in this collaborative venture, promising an innovative headset with top-notch hardware, advanced software, and a variety of functionalities to enhance user experiences.
The delayed release of the collaborative headset to late 2024 raises concerns about its market impact, particularly in comparison to the early arrival of the Apple Vision Pro. The Vision Pro features a compact form, high-precision laminated display made with aerospace-grade alloys, and a pixel density surpassing that of a 4K TV. It includes a spatial audio solution with audio ray tracing and is powered by the Apple M2 Chip, offering exceptional performance while managing heat dissipation efficiently.
While the collaborative headset aims to compete in the immersive technology arena, the market has seen recent activity from Meta, which released the Meta Quest 3 at a consumer-friendly price of $499.99. This move has placed the headset in a strategic conundrum: does it target the consumer market like Meta or the high-end market like Apple? Perhpase a middle ground focusing on enterprise and workplace scenarios could be the optimal route.
In this context, the delayed 2024 release of the headset becomes a pivotal focal point. Observers closely monitor how these devices will shape user interactions and which strategic direction the collaborative venture will take to establish its position in the immersive experiences market, especially as headset sales continue to decline due to a challenging market.