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Sony’s BRC-AM7: Pioneering 4K PTZ Camera for Immersive Content Creation

man taking photo of a city

Credit: Sony

Sony Electronics is set to release its latest 4k camera, the PTZ camera model BRC-AM7. This camera features integrated lenses and AI auto framing at 4k 60p. It has enough power to capture virtual productions and immersive technology outputs, enabling the full integration of 3D computer graphics.

It boasts an impressive range of features, such as PTZ Auto Framing technology backed by artificial intelligence, a 1.0-type 4K compatible Exmor RS™ CMOS sensor, and a BIONZ XR® image-processing engine that enables the capturing of footage in complete 4K.

Credit:Sony

Likewise, the BRC-AM7 also features a 20x optical zoom, all set in a compact and lightweight frame. What sets this camera apart from its competitors, however, is its ability to capture immersive reality-based footage, presenting new opportunities for content creation in the immersive space with compatibility with programs such as free-d protocol that facilitates the capture of real-time 3D computer graphics.

This new 4k camera from Sony Electronics represents an interesting shift in how we view and use cameras beyond 2D imagery but in 3D, offering new ways to capture ‘virtual engagements’ using immersive tools. For more information on the latest technologies Sony Electronics developed, check out our Metaverse intelligence platform.

The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

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Jake Vikoren

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Deep Prasad

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Araceli Venegas

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Jack Boreham

Jack Boreham is the editorial director and account executive at the Metaverse Insider: the leading metaverse publication globally. Jack has been at the forefront of the platform's growth as a metaverse specialist -writing and advising projects in the Metaverse space for over two years. [email protected]

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The Future of Materials Discovery: Reducing R&D Costs significantly with GenMat’s AI and Machine Learning Tools

When: July 13, 2023 at 11:30am

What: GenMat Webinar

Picture of Jake Vikoren

Jake Vikoren

Company Speaker

Picture of Deep Prasad

Deep Prasad

Company Speaker

Picture of Araceli Venegas

Araceli Venegas

Company Speaker

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