CREAL, a pioneering force in light field micro-display technology, is set to revolutionize the augmented reality (AR) industry with its groundbreaking AR display technology stack, scheduled for commercial release in early 2024. This innovative leap comes after six years of dedicated development, fueled by a substantial $18 million investment from esteemed backers like Swisscom Ventures, Verve Ventures, and DAA Capital Partners.
The Transformative Power of CREAL’s Light Field Technology
Unlike traditional flat images offered by existing displays, CREAL’s light field technology offers a transformative experience. By recreating real-world depth, even when viewed through a single eye, CREAL’s AR light field micro-display technology stack combines licensable hardware and software, producing astonishingly realistic images with unparalleled depth and quality.
Eliminating Challenges with CREAL’s Innovative Approach
CREAL distinguishes itself through its use of a combiner, eliminating cumbersome waveguides. A thin holographic film, applied to standard or prescription lenses, forms the core of CREAL’s light field display technology. This technology addresses prevalent issues in AR and VR headsets, such as eye strain, fatigue, and nausea, providing users with a seamless and comfortable experience.
Overcoming Visual Problems in AR Headsets
Current AR headsets face challenges displaying close-up content due to issues like ‘vergence accommodation conflict’ and focal rivalry. CREAL’s innovation aligns with the human eye’s natural ability to focus on objects closer than 20 cm, offering users a genuine and immersive experience, unlike conventional solutions.
CREAL’s Remarkable Journey and Technical Expertise
Headquartered in the Swiss tech innovation hub of Lausanne, CREAL boasts a team of experts from prestigious projects at CERN, EPFL, Intel, and Magic Leap. With consistent updates on engineering progress, CREAL has garnered significant attention, fostering anticipation among customers and stakeholders.
Looking Ahead: CREAL’s Vision for the Future
With a team of 30 talented professionals worldwide, CREAL is at the forefront of revolutionizing the AR industry. The company continues to receive support from key investors, inviting global capital funds to participate in a new funding round, further propelling its mission to redefine the future of augmented reality.
Dr. Tomas Sluka’s Perspective: Natural and Healthy Visual Experience
Dr. Tomas Sluka, co-founder, and CEO of CREAL, highlighted the company’s achievement. He stated, “By enabling continuous focus from up-close to infinity, matching the real-world depth perceived by users, CREAL provides a natural and healthy visual experience with no significant trade-offs in image quality, computational requirements, or system architecture, unlike competing solutions.”
CREAL’s Role in Reshaping Augmented Reality
In an era driven by innovation, CREAL stands as a beacon of advancement, offering a transformative solution poised to reshape how we perceive and interact with augmented reality. To explore more about CREAL and its groundbreaking technology, visit www.creal.com and witness the future of augmented reality today.
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