This article was authored by Matt Duea, Co-Founder of Roobet
The metaverse, despite all the hype surrounding it, remains an unexploited innovation. There are a million things we can blame its disappointing uptake on, but to me, one thing sticks out: a lazy, uninspired attitude from corporations. Chipotle may sell great burritos, but does anyone really want to enter the metaverse just to stuff, roll, and digitally consume a virtual burrito? I think not. Pixels are empty calories.
Maybe the reason the metaverse isn’t working as expected is that we’ve been using it wrong. Have the right customers, the right developers, and the right products come together at the right time? Not yet. Take a look at who usually invests in the metaverse for these big companies—it’s the marketing teams, while the product development team couldn’t be further away. The metaverse was over-exploited and leveraged as a PR stunt one too many times for consumers to care any longer.
The metaverse became a fad – and when it inevitably didn’t live up to expectations, it became a joke. But the concept remains awesome, and we crypto lovers – the same ones who have pumped Dogecoin into a full blown functioning currency – love a good joke.
The metaverse is, at its core, a place for community. Its very nature lends itself to industries and products which are focused on social interaction and a sense of camaraderie – not something I particularly care about when I’m grabbing a burrito, but something I actively search for when I’m playing online games and catching up with my buddies who are now spread around the world.
So, if you’ve got technological expertise and thoughtful ideas about how your products can be translated into the metaverse, then get involved. For example: at Roobet, we have Hot Box and Crash, two hallmark games that our users love. But have they reached their natural creative conclusion? Absolutely not.
At Roobet, we understand the promise of the metaverse, and we’re opening our wallets to get it on its feet. As gamers, we’ve been around to witness its origins, and watched its disappointing trajectory thus far. But most importantly, we’re not just playing at being tech nerds; we are tech nerds. We get it. Our users get it. And it’s underwhelming – for now.
So, we’re going to launch Roobet in the Metaverse.
Imagine clinging onto the Crash rocket as it soars upwards, until you have no choice but to pull on your parachute and “cash out”. It’s just one idea that exemplifies the potential of the metaverse and how it allows us to immerse the user in the story, and break the 4th dimension. At Roobet, we have the know-how to make it happen – leveraging blockchain technology and web3 innovations, we can create a genuinely unique and interactive entertainment platform, built with what we & our players actually want – fun stuff to do.
Community is at the very heart of Roobet. We want to build a space where we celebrate our community and create new spontaneous ways for them to engage with each other, whether they gamble or not. Roobet is an entertainment brand for the next generation of gamer, and we reach out and grab any opportunity we can to meet our players’ rapidly evolving needs. They’re with us as an escape from stale online casinos draining their money with no focus on the actual product innovation – we want to offer a different way of doing things, we want to wow them with one-of-a-kind experiences, and we want them to stay with us for the long haul. That’s why we invest in builders & creators.
Roobet will be launching its presence in Decentraland, a place that’s powered by true crypto values, much like the ones we hold at Roobet. It’s run by a decentralized autonomous organization, meaning that it’s governed and owned by the community, rather than the developers – providing a welcome space for gamers to participate in virtual worlds that they have full control over, and its non-profit nature means no exploitation of the end user. It’s simply a place to go and be entertained, whatever that means for you – and its burgeoning culture has been a marvel to behold.
But it’s not just about our business. The more businesses that get the metaverse right, the better it will be for everyone. The metaverse’s brand is currently at a low ebb—and that’s why it’s an exciting time to be in crypto. Many corporate offerings in this space have been lackluster, failing to captivate the imagination and enthusiasm of its users. We’re here to change that.
By embracing the metaverse, businesses can breathe life into the concept and renew the right kind of hype. It’s not just about filling up the virtual space with more corporate offerings; it’s about creating experiences that captivate and inspire.
So, let’s stop treating the metaverse as a passing fad or a gimmick. Let’s recognize its true potential and invest the necessary resources to find its fit as the perfect “hop on, hop off” MMO of the internet. The metaverse has the power to transform industries, revolutionize the way we interact with technology and each other, and reshape our everyday lives. It’s time for corporations to be honest about what value they can add to the metaverse – rather than exploiting the platform & its builders as a sideshow, let it be a meeting place to celebrate what we can achieve by putting users first.
The metaverse may be a bit of a ghost town; but it’s a realm of untapped opportunities. It’s a place where we can create a vibrant, immersive, and interconnected digital world that enriches our lives in ways we never previously thought possible.
The future of the metaverse is in the hands of the builders and the investors behind them Roobet will be one of those brands. It’ll take time, and we’ll need to be patient.
But the kangaroos are coming.