EMERGE Group Teams Up with Immutable Games to Unleash the Power of Web3 Gaming to the Masses

Insider Brief

• EMERGE Group is teaming up with Immutable Games
• The partnership will help spur web3 gaming to the mainstream

Singapore, 12 September 2023 — EMERGE Group, a Singapore-based Martech organization and Esports commercialization partner, is proud to announce a strategic partnership with Immutable Games, a leading web3 game publisher and the gaming-focused arm of Immutable.

Through the alliance, EMERGE Group will lead significant marketing endeavors aimed at driving awareness and adoption of titles managed by Immutable Games and create engaging digital content that will ultimately spark interest in web3 within the gaming community. 

As a global publishing and marketing partner for Immutable Games, EMERGE Group will support web3 titles such as Gods Unchained, MetalCore, Shardbound, Guilds of Guardians, and Infinite Victory. EMERGE Group will execute across various facets of marketing, focusing on campaign strategy, execution, social media, content production, among others.

In addition, EMERGE Group will also support awareness efforts for Immutable Passport, a non-custodial wallet and authentication solution that streamlines user onboarding and improves overall user experience. Immutable’s Passport solution will help foster a thriving ecosystem for true asset ownership by empowering gamers through unparalleled control of their digital assets, while paving the way for a new era of trust and transparency in gaming. 

“The partnership with EMERGE Group represents a major step forward in our goal to build and scale quality web3 games for the masses. The Group’s exceptional track record in marketing for web3 gaming will allow us to reach a much larger audience in Asia and effectively communicate our vision for collaborative and immersive web3 gaming experiences,” said Justin Hulog, Chief Studio Officer at Immutable Games. 

“We are thrilled to collaborate with a dynamic Web3 gaming platform such as Immutable,” said Roy Kek, Chief Executive Officer and Co-founder of EMERGE Group. “The partnership will undoubtedly propel the adoption and awareness of Web3 gaming projects that will usher in a new era of blockchain gaming.” 

In the months leading up to the announcement, EMERGE Group onboarded Avocado DAO and FIBO Partners as key investors, on top of the investment announcement earlier in March, 2023. The newly formed FIBO Partners counts ex-Binance executives and top industry experts amongst its leadership team. 

EMERGE Group has received US$2.2 Million in a seed funding round led by Venture Capital and Arcane Group at the start of the year. As part of that announcement, EMERGE Group underwent a rebranding from EMERGE Esports, symbolizing a strategic shift towards diversification of services to more than just Esports services. 

EMERGE Group is currently in collaboration with Mastercard as part of its award-winning Start Path Emerging Fintech program.